The monthly site traffic characteristic is sometimes referred to as data transfer or bandwidth as well, yet all these terms refer to the same thing - what amount of information can be transferred to and from a cloud website hosting account. The website traffic can be produced in just two ways, the more noticeable one being web site visits. When someone goes to your web site, their web browser requests and downloads the pages from the hosting server and then shows them on their end. The more visitors you have, the more outgoing traffic is generated from your hosting account. Because this feature includes the overall web site traffic, not just the website visits, you should not forget that inward traffic is measured too. Which means that website content and other files that you upload to the account through a file manager or an FTP program are measured towards your account quota. The transfer is usually checked every month and the counter resets on the very first day of every month whatever your actual date of registration.